Some are born great, some achieve greatness, and some hire public relations officers.”  Daniel J Boorstin

“Public-relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms”

  Alan Harrington

PR is a gospel…  These days….

Whatever a well designed PR campaign makes us believe….we certainly do so…
These are the times of the WINDOW DRESSING !!!

It seems that the phrase

“ Lies …damn lies and statistics”

can be modified to read…

“ Lies…damn lies…statistics….and Public Relation Campaigns”

Not that we have anything against PR…..It is a tool in this  competitive business world….to make a statement for your products/services etc.

Advertising has been doing this for many many years.
Even PR is not a new kid on the block.

….but what is alarming is the over-indulgence of business players in the game that is PR.

PR is too subtle…
It is like someone else….mostly media….speaking high of you !

…and lo….the gullible consumers take it as the undisputed truth !!!

The issue here is  not about  desirability of PR
….It is about desirability of strong ethics  !!!