Color Psychology

There is no universal  agreement on the connotation of a particular  color. For example, death is symbolized by black in most Western cultures and by white in many Eastern cultures.

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
Color Psychology as Therapy
In the ancient times…Egyptians and Chinese practiced chromotherapy….or the use of colors to heal….It is still very popular as an alternate therapy…

Some of the highlights of color therapy….
• Red …used to stimulate the body and mind and to increase circulation.

• Yellow ….to stimulate the nerves and purify the body.

• Orange … used to heal the lungs and to increase energy levels.

• Blue ….. believed to soothe illnesses and treat pain.

• Indigo used to alleviate skin problems.