“The most common trouble with advertising is that it tries too hard to impress people.” James Randolph Adams
Buy one ….get two free !!!
A typical hook-line in a hard sell advertisement !
Do you believe in this kind of a bargain…..? Most gullible consumers do !
Advertising….often promises the moon…..
People are over eager to believe…..especially in fantasies and fairy tales !
“However far your travels take you, you will never find the girl who smiles out at you from the travel brochure”….A famous quotation on advertising.
Most people would deny that they get influenced by advertising…..but the massive boom… in the demand for ‘non-essentials’… might indicate otherwise !
'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?”
Mark Edwards
Is there a case for advertising ?????
Well…advertising is needed….we all agree……and some say that advertising is the hallmark of a democracy… at least….it is the hallmark of modern consumerism!
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” ~Steuart Henderson Britt
But to be truthful……it is a matter of hot debate…
“It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.” David Ogilvy says this …..And David Ogilvy is a respected name in advertising !
“Advertising is the art of making whole lies out of half truths.” ~Edgar A. Shoaff
This debate shall go on and on….but we would advise readers to use their own ‘common sense’ and discretion…..
… here is what Ogden Nash has to say about advertising….
“I think that I shall never see
A billboard lovely as a tree.
Perhaps, unless the billboards fall,
I'll never see a tree at all.”
~Ogden Nash, "Song of the Open Road," 1933

