Ad world is a mad ….bad….mad …. world !  ( Views of many veterans and self-styled experts on things)

But advertising has come to stay !

One cannot imagine any major event….Repeat….ANY  MAJOR EVENT ….without  substantial support from sponsors and advertisers !

Sometime back….the advertisers association had run a campaign where the idea was to highlight the vacuum in our lives and entertainment….which would be created if ….advertising and sponsorships were not there.

This message was wonderfully portrayed….and it hit the bull’s eye !

Having said this….we would like to say…..

Advertising messages need to be responsible….sensible….believable !!!

Take a few examples….and the misplaced –make-believe  would be more in focus :

“ buy one and get one free…..”  Can you believe that any Co. can knock off fifty percent….then why were they overcharging….to start with ?

“ Become a woman of substance”  ….by using some hair coloring product….or a face cream ??????

“   You only live once….so …”  Use a hair conditioning cream ????

“ Become a cheetah…..” by riding a bike….in a city that has a speed limit of 50 KMPH ?

“  Have a blissful sleep “ …On some padded mattress and an oversized pillow…..? When all the health experts are propagating a hard bed and thin pillows ????

Well….advertising….like cinema….thrives on dreams and fantasies…

But let these advertising slogans…… invoke some thing like that !

At present….most of the advertising slogans    ….are….but….SLOW GUNS !!!